The Tennis Coalition of San Francisco, a local non-profit with a mission to promote public tennis in San Francisco, needed to build brand awareness in advance of launching a major fundraising campaign to renovate the Golden Gate Park Tennis Center (GGPTC).
Swoop worked with the Tennis Coalition executive director and Board leadership on a monthly contract to devise and implement a strategy to solidify their brand and mission, attract an online following, and increase donations to the campaign to renovate GGPTC. The plan included building a new website (WordPress), designing a monthly e-newsletter (Mailchimp), creating content for the newsletter and website, designing print and online marketing pieces, and establishing a dynamic presence on social media (Facebook and Instagram).
We will continue to provide the Tennis Coalition with editorial, web and social media support for the months to come.
Swoop 