The San Francisco Gay Men’s Chorus hired Swoop to work on the launch of their first-ever annual fund campaign and to build up their reputation as a national social justice organization. We developed a direct-mail campaign that included beautiful print materials that were designed and packaged to stand out from all of the other year-end mail that donors receive. We drafted solicitation letters to various donor audiences and provided guidance on cultivation strategy and list management. We also provided account management with the printer and mail house.